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skip to content vcwithme share the journey with a learning vc moving a startup from bottom third to top third (it’s the people, silly) the common wisdom of venture is that you lose all your money in the bottom third of your companies, score singles to triples in the middle third, and drive the vast majority of value in your top third. a “ midas lister ” we know astutely refines this saying, “it’s actually the top third of the top third where you make all your money”. this seems to resonate with another startup rule of thumb that 1 in 10 investments is a home run. the problem with these rules of thumb is that a few years into a fund when you are making new investments, following on in existing ones and looking for patterns to determine where to invest time and money before winners are obvious, after-game learnings don’t help you see the future. it turns out there is a pattern of early warnings we’ve seen in the fifty companies we’ve worked with. the roadsigns to understanding how the thirds ** may** break down can be summarized as follows: top third: top third companies are the ones where everyone is in the same room together (founders/mangement, board, investors), talking about how well sales are going and figuring out how to pour more money on. middle third: middle third companies are the ones where sales are not going swimmingly, but everyone is still in the same room together discussing how to make them better, either through product, go-to-market or team adjustments. bottom third: bottom third companies are ones where sales are not going swimmingly, and everyone is in different rooms (calls, coffees) talking about everything except sales. upon reading this, entrepreneurs and investors will immediately know where their compan(ies) stand. don’t worry, i use the word “roadsign” intentionally. this trio of forewarnings allows time to course correct. so how do you do it? top third companies are incredibly rewarding for everyone (sometimes fun, sometimes challenging, sometimes stressful… but always rewarding). revenue is beating plan, talent is flocking in and vcs keep calling. but you can still screw it up. the common modes of failure include: not hire experienced functional leaders to manage scale; not building market leadership, integration and distribution among other key market players; over-focusing on top-line to the detriment of other key metrics like churn and unit economics (eg, growth at all cost); and generally getting over-confident. even if you avoid these potholes, ultimately landing in the top third of the top third is still highly dependent on market timing and often pursuit of a non-consensus thesis – not just perfect execution. middle third companies are really a fat middle, typically representing 50% of a portfolio. most vcs have lots of these investments, and most entrepreneurs are running one. things aren’t going perfectly, or sometimes they are going poorly, but everyone is working hard together to figure it out. getting into the top third from the middle third is about executing well on product and go-to-market strategy in your current market or finding a riper adjacent market space. if these course corrections don’t work with some time, then the next step may be a change in functional or ceo leadership. the latter is traumatic, time consuming and capital consuming. it is a last resort, but in middle third companies when it is done, it is done smoothly with open dialogue between founders, other managers, investors and board members. you continue to row together. bottom third companies (actually often about 10-20% of a portfolio) look very similar to middle third companies – ranging in growth profile from slightly downward or flat to moderate growth – with the additional challenge that some combination of people aren’t getting along. this creates significant distraction to solving the root growth issue. and since the theme of this post is threes, there seem to be three modes of such people challenges: founder – founder: we’ve seen a number of companies handicapped by founder-founder problems, sometimes due to performance issues but more usually personality conflict. if they can’t be worked out, then board members or investors need to quickly help arbitrate – sometimes with the result that one founder moves on. investor/board – management: these scenarios typically result from company under-performance that leads to investors or the board “moving on” a ceo… or the ceo thinking they will. there are also more nuanced instances where performance is good, but there are disagreements over personnel, strategy or ethics. because investor/ceo relationships can be accompanied by baggage from prior financing negotiations or fear of vcs “stealing my company,” we’ve found that independent board members are critical in helping a company through these times. independents can play an objective referee and build consensus around a leadership decision, helping the company move to a new chapter whether with that ceo or a different one. of note, many startups have independent seats on their board that are not filled. this is one reason among many that it is worth filling them asap. everyone – everyone: call this a complicated love triangle without the love, where some investors don’t agree on a key issue with other investors, whom in turn don’t agree with management and independents, etc. factions form. these are really tough situations (often related to leadership or financing) and require a strong ceo, independent director or chairman to call bullshit, get everyone in a room together and hash it out. such fractures generally arise from a difference in economic position or differences in perspectives on people or market – all valid business views. in the end, parties need to commit to eating a little crow and moving forward. the other solution is to sell the company – effectively a divorce – but this is easier said than done. selling a company requires development of consensus on process and takeout price , no easy feat when people aren’t getting along. why are these situations so destructive? time and emotion are the key factors. a complete set of 1:1 side conversations for a board of five people takes 10 times as much time as a single group conversation (see math below). these conversations are often emotional and exacting, reducing confidence in the company and belief in the opportunity for each individual and vc partnerships involved. above all, they distract from the underlying issue the company has – usually growth. growth can’t be fixed unless it has everyone’s focus and a mutually trusting team to pursue it. as with so many ailments, diagnosis is the first step to recovery. if you and your team/board/investors can recognize a bottom third issue, then you can work to get back into the middle third and eventually to the top! fun math on side conversations: share this: twitter linkedin facebook google like this: like loading... july 24, 2018 1 comment meet eturns: marshalls + ecommerce returns i am a marshalls shopper. for most utility purchases ranging from socks to sheets to olive oil, marshalls is my go-to. i am not alone. my regular visits see a line of 10-20 shoppers (often families) waiting to check out against a long row of 5-10 cashiers, all ringing up $x00 basket sizes. with tjx’s (marhsalls and tjmaxx’s parent) stock up 35% in the last year, it’s clear their model works… an amazing feat in the face of amazon and amidst hundreds of waffling retailers. the wsj attributes tjx’s contrarian success to great prices, skillful merchandising and the temporal nature of an ever-changing inventory that drives consumers to buy on sight. the journal also notes that off-price retailers are visited about twice as often per year as department stores, have a fifty percent higher purchase likelihood per visit and benefit from a short 25 day inventory hold versus the 100 day industry norm. tjx is truly the bright spot in the brick and mortar blight. a

URL analysis for vcwithme.co

https://vcwithme.co/2018/04/25/how-much-do-you-want-to-sell-for/comment-page-1/#comment-6309
https://vcwithme.co/2018/07/09/meet-eturns-marshalls-ecommerce-returns/?share=google-plus-1
https://vcwithme.co/2013/02/
https://vcwithme.co/2017/09/
https://vcwithme.co/feed/
https://vcwithme.co/2017/01/
https://vcwithme.co/2016/03/
https://vcwithme.co/2018/03/28/four-paths-to-entering-b2b-markets-and-clearing-table-stakes/
https://vcwithme.co/2018/07/24/moving-a-startup-from-bottom-third-to-top-third-its-the-people-silly/
https://vcwithme.co/2014/06/
https://vcwithme.co/2018/04/25/how-much-do-you-want-to-sell-for/?share=facebook
https://vcwithme.co/2018/04/25/how-much-do-you-want-to-sell-for/?share=google-plus-1
https://vcwithme.co/2013/11/
https://vcwithme.co/2012/12/
https://vcwithme.co/2018/07/09/meet-eturns-marshalls-ecommerce-returns/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: vcwithme.co
Registry Domain ID: D49829485-CO
Registrar WHOIS Server:
Registrar URL: www.wildwestdomains.com
Updated Date: 2018-09-20T14:04:29Z
Creation Date: 2013-10-16T17:32:47Z
Registry Expiry Date: 2019-10-15T23:59:59Z
Registrar: Wild West Domains, Inc.
Registrar IANA ID: 440
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name:
Registrant Organization: Domains By Proxy, LLC
Registrant Street:
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Registrant City:
Registrant State/Province: Arizona
Registrant Postal Code:
Registrant Country: US
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Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
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Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
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Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: ns1.wordpress.com
Name Server: ns2.wordpress.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2018-10-31T20:05:11Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

The above WHOIS results have been redacted to remove potential personal data. The full WHOIS output may be available to individuals and organisations with a legitimate interest in accessing this data not outweighed by the fundamental privacy rights of the data subject. To find out more, or to make a request for access, please visit: RDDSrequest.nic.co.

.CO Internet, S.A.S., the Administrator for .CO, has collected this information for the WHOIS database through Accredited Registrars. This information is provided to you for informational purposes only and is designed to assist persons in determining contents of a domain name registration record in the .CO Internet registry database. .CO Internet makes this information available to you "as is" and does not guarantee its accuracy.

By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data: (1) to allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, electronic mail, or by telephone; (2) in contravention of any applicable data and privacy protection laws; or (3) to enable high volume, automated, electronic processes that apply to the registry (or its systems). Compilation, repackaging, dissemination, or other use of the WHOIS database in its entirety, or of a substantial portion thereof, is not allowed without .CO Internet's prior written permission. .CO Internet reserves the right to modify or change these conditions at any time without prior or subsequent notification of any kind. By executing this query, in any manner whatsoever, you agree to abide by these terms. In some limited cases, domains that might appear as available in whois might not actually be available as they could be already registered and the whois not yet updated and/or they could be part of the Restricted list. In this cases, performing a check through your Registrar's (EPP check) will give you the actual status of the domain. Additionally, domains currently or previously used as extensions in 3rd level domains will not be available for registration in the 2nd level. For example, org.co,mil.co,edu.co,com.co,net.co,nom.co,arts.co, firm.co,info.co,int.co,web.co,rec.co,co.co.

NOTE: FAILURE TO LOCATE A RECORD IN THE WHOIS DATABASE IS NOT INDICATIVE OF THE AVAILABILITY OF A DOMAIN NAME. All domain names are subject to certain additional domain name registration rules. For details, please visit our site at www.cointernet.co .


  REFERRER http://www.cointernet.com.co/

  REGISTRAR .CO Internet, S.A.S.

SERVERS

  SERVER co.whois-servers.net

  ARGS vcwithme.co

  PORT 43

  TYPE domain

DOMAIN

  NAME vcwithme.co

  HANDLE D49829485-CO

  CREATED 2000-10-16

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  NS1.WORDPRESS.COM 198.181.116.9

  NS2.WORDPRESS.COM 198.181.117.9

OWNER

  ORGANIZATION Domains By Proxy, LLC

ADDRESS

  STATE Arizona

  COUNTRY US

  EMAIL Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.

ADMIN

  EMAIL Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.

TECH

  EMAIL Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.

  REGISTERED yes

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